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Devo Sues McDonalds Over Happy Meal Hat

July 2, 2008 · 5 Comments

Devo is suing McDonalds over a Happy Meal toy that they claim infringes on their trademark hat.

At issue? One “New Wave Nigel,” a toy offered in the fast food chain’s American Idol promotion. New Wave Nigel sports a hat that Devo said infringes on their “Energy Dome” hat.

Devo bass player Gerard Casale was quoted as saying,

“This New Wave Nigel doll that they’ve created is just a complete Devo rip-off and the red hat is exactly the red hat that I designed, and it’s copyrighted and trademarked. They didn’t ask us anything. Plus, we don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended.”

Categories: Advertising · Food · Toys · business · retro
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