The makers of Barbie have accused the makers of Bratz of stealing their idea for a pouty urban fashion doll — and now the case is in court.
The Wall Street Journal reports:
“In a lawsuit set for trial on Tuesday in Riverside, Calif., Mattel accuses MGA Entertainment Inc., the maker of Bratz, of essentially stealing the idea for the pouty-lipped dolls with the big heads. Mattel is trying to seize ownership of the Bratz line, which analysts estimate racks up annual sales of more than $500 million. MGA denies wrongdoing, and accuses Mattel in a separate suit of copying Bratz.”
If that wasn’t enough intrigue in doll-land, the former Mattel designer who took the Bratz idea to MGA has just made a settlement with his former employer. That only adds ammunition to Mattel’s case against the Bratz producers.
At stake: millions and millions of dollars. And you thought Barbie dolls were just kids’ stuff.
Who’s YOUR favorite — Barbie or Bratz?