Since I was reading these Google ads on a site called Sarah Jessica Parker Looks Like A Horse (Dot Com), I thought they were part of the “joke.” But they weren’t. They are actual Google ads for actual businesses — all targeting/putting down people middle-aged and older.
“Old Hag Varicose Veins Treatment” is the title of one, for the Vein Treatment Center of New York.
“Over 40 And Your Career Is Shot?: Educational Opportunities For Washed-Up Actresses” directs the user to NY Careers.
and “City Botox Injections For Aging Hipsters” is for some place called Smooth Synergy.
I think the way these ads are phrased are a little on the harsh side. Perhaps they were composed exactly for that purpose — to be edgy and thus noticed in the jungle of Internet advertising. And the super-cruel way Parker is referred to on the site itself must have tripped up those keywords.
But do these ads actually lead to conversions?